Why: It’s all about positioning the Impreza as an alternative to its competitors in the compact car segment, with a particular focus on younger Canadians.
Ads are also running on Spotify and in dealerships.Ī planned social campaign, meanwhile, will include “pointless polls” on Instagram, and “finding the ultimate cure for the seemingly endless stream of boring content” found on social. 20 and is running nationally across TV, digital, out-of-home and cinema. The TV/online video ads are directed by David McCary, a segment director with Saturday Night Live who has directed numerous mock commercials (including this, this and this). What:“Cure Boredom,” a national campaign promoting the 2020 Subaru Impreza. Who:Subaru Canada and Zulu Alpha Kilo, with Agence Rinaldi for French creative, Darling VFX, Eggplant Music & Sound and OMD Canada for media.
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